Volume 48

Restaurant franchises Canada


To qualify as a Max’s Restaurant franchisee, you must meet the following criteria:

  • You must know and believe in the Max’s Restaurant brand.
  • You must be financially stable, with a net worth of $1 Million and $300, 000 in liquidity.
  • You must have at least 5 years of business experience in a restaurant or retail selling.
  • You must have strong people skills and have handled at least 5 employees.
  • You must have at least 5 years of business experience in the area where the proposed site is located.
  • You must be willing to learn the Max’s Restaurant business system and have time to attend training in Glendale, California (1 month), Las Vegas, Hawaii (7 days), and the Philippines.
  • You must be capable and willing to devote time to hands-on management of the restaurant.
  • You must be willing to work closely and receive guidelines from the franchisor and be comfortable with this arrangement.
  • You must understand the importance of quality customer service.
  • You must either live in the area of the restaurant or have a local equity partner who meets the above qualifications.

    FREQUENTLY ASKED QUESTIONS

    Q. What are the criteria for selecting a site?

    A. The site should be at least 4, 000 sq. ft. (floor area), with adequate parking space, preferably in a high traffic commercial/residential area with easy access to highways, freeways, and major roads. The site should be in an area with at least 50, 000 Filipinos within a 10 mile radius.

    Q. Who will look for the site?

    A. You should look for sites based on site criteria provided by Max’s Restaurant. Max’s Restaurant will assist in evaluating the potential site.

    Q. Who will provide the restaurant design and layout?

    A. The restaurant design and layout will come from the Max’s Restaurant Design Team from the Philippines. The design will incorporate inputs on local building codes from a local architect to be contracted by the prospective franchisee.

    Q. Who will do the construction?

    A. You will be responsible for obtaining the services of a licensed local contractor. The cost of construction will be borne by you.

    Q. Are we required to purchase any of the supplies and equipment from Max’s Restaurant?

    A. Proprietary items will be supplied by a Max’s Restaurant-accredited supplier. Max’s Restaurant will give you a list of specifications for other items (food and non-food) and equipment. These items are sourced from local suppliers, provided that the Max’s Restaurant specifications are met.

    Q. Who will hire the employees?

    A. Max’s Restaurant will assist you in the hiring process. Successful applicants will be employed directly by you.

    Q. Will there be training provided for us and our employees?

    A. You, your management team, and pioneer employees will be provided with 1 to 2 months of comprehensive training prior to opening the restaurant. All expenses related to training, such as travel, lodging and the like, shall be your responsibility. The cost of the training itself will be covered by Max’s.

    Q. How much will it cost to own a Max’s Restaurant Franchise?

    A. Total project cost ranges from roughly $600, 000 to nearly $1, 400, 000 depending on the size and location of the restaurant. This includes the initial franchise fee ($50, 000), area development fee (if applicable), cost of construction/renovation, equipment pre-opening expenses, and initial inventory.

    Q. What other fees will be collected when the Max’s Restaurant franchise is operational?

    A. Franchisees pay a 5% royalty fee and up to a 3% advertising fee based on the net sales of the franchise.

    Q. Does Max’s Restaurant offer financing?

    A. No, but we would gladly assist in analyzing the financing options.

    Q. What is the Application Process?

  • LETTER OF INTENT (LOI) – You email us a LOI specifying the area of interest for the prospective franchise. It should also contain a brief description of your qualifications based on the Max’s franchisee criteria list above.
  • FRANCHISE APPLICATION FORM – If you meet the criteria, we will request that you fill out and submit our Max’s Franchise Application Form and Business Plan.
  • PRELIMINARY INTERVIEW – We will send one of our representatives to meet with you and conduct an initial assessment of the area you are proposing.
  • CORPORATE INTERVIEW – You will have an interview with one of our Board of Directors.
  • FRANCHISE DISCLOSURE DOCUMENT (FDD) – Our Franchise Disclosure Agreement will be sent to you for your review and your lawyer’s review.
  • AGREEMENTS AND ORIENTATION – If you are approved as a franchisee, we will schedule the signing of the Franchise Agreement and Area Development Agreement (if applicable). You and your Managing Director will attend a 1 day orientation seminar.
  • SITE SELECTION – Max’s Restaurant will work closely with you to analyze the market and select a suitable site.
  • Q. Hom much money can I make?

    A. This will vary from location to location. Your effectiveness as a Franchisee, as well as the skills of your Management Team and staff, are also critical. Max’s Restaurant will work closely with you to analyze your financials.

    Q. Can I lock in a certain territory?

    A. Max’s Restaurant offers area developments when particular criteria are met.

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